Higher-Grñd
Contributed by Scott Mellor on Aug 10th, 2019. Artwork published in
circa 2017
.
Photo: Scott Mellor. License: All Rights Reserved.
Brand design for Higher-Grñd, a music event series based in Perth, Western Australia. The launch event for the brand featured House and Techno artists The Black Madonna and Maceo Plex.
The design features three typefaces from the 20th century: stretched Compacta for the lineup, small print in Helvetica and the name of the event uses Introspect, a face from the early 1970s designed by Phil Martin. In another post on Fonts In Use with Introspect, Martin is quoted about his design:
I had this crazy idea, can I design a face where some of the lowercase letters touch themselves in places where they are not supposed to? A colleague said, “If you can do that you might want to name it ‘Bad Printing.’ That’s what happens in bad printing, you know.”
Photo: Scott Mellor. License: All Rights Reserved.
