Lay’s Potato Chips ad
“I cannot tell a lie. I cannot eat just one.”
Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay, Inc. Four years later in 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company. — Wikipedia
This ad is from two years after the merger into PepsiCo. Around this time, Helvetica became a hugely popular choice among designers in the United States, see also Vignelli’s Stendig Calendar (1966), the Crate & Barrel logo (1967), or the Coca-Cola ads (1969–1974). The specific cut in use is Helvetica halbfett, here with a flipped opening quotation mark (sometimes also referred to as sign painters’ quotes). Among digital fonts, Neue Haas Grotesk Display 65 Medium probably comes closest.
1 Comment on “Lay’s Potato Chips ad”
I cannot tell a lie. The new Frito-Lay and Lay’s logo cannot be better than these ones.