Triangle/cross Russia designed the logo and visual identity for Locator, a service which allows entrepreneurs to analyze the competitive environment before they open new locations. Their typeface of choice is Halvar Breitschrift, which was modified for the logo.
Even though the service shows Saint Petersburg in the interface and the agency is located in Russia, there is no hint yet if Locator will make use of Halvar’s Cyrillics as well.
The logo uses the alternate monocular a of Halvar Breitschrift. In addition, the letter l has serifs added for a even more monospacey look. A subtle detail is the small curve in the upper l serif, derived from the t.
