Synesthésie ¬ MMAINTENANT flyers and software
Synesthésie ¬ MMAINTENANT is an art center in Saint-Denis, in the very close vicinity of Paris, France. Since 2017, Bonjour Monde has been in charge of their identity. For this purpose they created the (now open-source) type family Syne, as the cornerstone of the whole visual language, paired with plain colors and monotone images.
Aiming at giving the art center a sort of visual autonomy, Bonjour Monde created a few tools, so that the team can produce their own material. ‘Stuttttter ¬ MMIRAGE’ is one of them: a browser-based program to easily create flyers. All one needs to do is to insert a title, an image and pick a color, then play around with a set of sliders. Once a satisfying visual as been produced, it can be exported in the required resolution. For the back side, same idea, very few buttons giving only options for the number of columns and some basic text-styling.
The use of ‘crop-and-repeat’ is inspired by the idea of stuttering as phrased by French artist Matthieu Saladin (one of the art center’s closest collaborators): “One gets aware of one’s own time when the present starts stuttering.”
The first few flyers, shown here, have been designed by Bonjour Monde, as a testing phase for the protocol. The ones to come after will be designed by the art center’s team.
Stuttttter ¬ MMIRAGE: first step is to select the size of the document, import an image and insert a title.
Stuttttter ¬ MMIRAGE: second step is to pick a color for the monotone effect, then play around with sliders that give you control over the crop-and-repeat.
Stuttttter ¬ MMIRAGE: third step is to set the backside by adding rows of text, in 1, 2 or 3 columns, then styling the content with Bold and Italic.
