Romper Room logo (1970s)
From around 1970, the logo of Romper Room was based on the Condensed style of Benguiat Newlock.
From Wikipedia:
Romper Room is an American children’s television series that was franchised and syndicated from 1953 to 1994. The program targeted preschoolers (children five years of age or younger), and was created and produced by Bert Claster and his presenter wife, Nancy, of Claster Television. The national version was presented by Nancy Terrell. Romper Room was also franchised internationally at various times in Canada, the United Kingdom, Japan, Finland, New Zealand, Puerto Rico, Paraguay, Argentina, and Australia.
One-line sample of Benguiat Newlock Condensed in Photo-Lettering’s 1971 catalog
The words are placed inside a TV screen-like shape. Together with a triangular roof, the superellipse formed a stylized house. The wordmark featured in the opening titles as well in other graphics in the show. It was also applied on record covers and packaging for toys and other products related to the franchise. Over the years, the letterforms were redrawn more than once. Not all applications hence are a perfect match for the original design by Ed Benguiat.
1972 title card
Studio graphic
![Front cover of a Romper Room album released by Music for Pleasure, Australia [More info on Discogs]](https://fiu-original.b-cdn.net/fontsinuse.com/use-images/110/110864/110864.jpeg?filename=2183072162_dfeb4c4a1e_k.jpg)
Front cover of a Romper Room album released by Music for Pleasure, Australia [More info on Discogs]
1970s commercial for Romper Room Toys
Scoop-A-Loop action game, USA, 1970. See also the Fun Time Puzzle Clock and Mr. Magnet Man from the same series.
Roundabouts building set, USA, 1970
