The Parisian institution Le Théâtre des Bouffes du Nord commissioned us for the identity of their 2015–16 season. We worked on posters and programs, and type: Nord and Sud were designed for the theater’s 2015 season, to make the identity of the season stronger, and more personal. It was subsequently added to VJ-Type’s retail catalogue. Nord and Sud were paired with the serif Louize(205TF) and bits of A2 Regular (A2-TYPE), applied where a sans serif with lowercase was needed.
The concept of color was the general theme for this year. The studio used different media to create a chromatic scale, incl. pigments, ink, watercolor. Founded in 1876, the theater had an erratic existence and it seemed it would never get off the ground. In 1974 Peter Brook took over and decided to rehabilitate the old building. It is now a fascinating place famous for the accessibility of its stage to the public.