BCC Festival 2018: Welcome to the unknown poster series
Contributed by Fabio Cristo on Jul 27th, 2020. Artwork published in
September 2018
.
Source: fabiocristo.com.br License: All Rights Reserved.
AO Mono is used for all typography on this series of posters for the Festival do Clube de Criação (“Brazilian Creative Club Festival”).
During the course of 2018, we were inspired by the place where new ideas are: the unknown. In an integrated campaign, we portrayed emotions felt by those who tried to reach the unknown and find a truly great idea, such as anguish, fear, fascination, pleasure, obsession and frustration.
We created shapes to visually express three of these emotions. To do this, we used generative design, an approach in which the outcome is generated by codes. Each new parameter changed or added to the software transformed the shapes completely, making the final result impossible to predict. Just like a journey to the unknown.
Source: fabiocristo.com.br License: All Rights Reserved.
Source: fabiocristo.com.br License: All Rights Reserved.
Source: fabiocristo.com.br License: All Rights Reserved.
Source: fabiocristo.com.br License: All Rights Reserved.
