Legendary reality competition show (HBO Max, 2020)
On-screen graphics, set design and advertising for HBO Max’s Legendary –
a voguing reality competition web series, exploring the world of ball culture. It premiered on HBO Max on May 27, 2020. The series follows LGBT house members – predominantly from eight houses – as they navigate through nine balls (dancing/voguing/walking events), with US$100,000 prize for the winning house.
The logo is based on Rainer, with a custom barless A. The show additionally uses a range of other recently released typefaces for the names of the eight houses.
The contestants belong to eight houses, each of which has a typographic logo set in a different typeface, in all caps. From top to bottom: Lanvin (Marle), Ebony (Cosi Times), Balmain (Monarch, identified by Jay), Gorgeous Gucci (Cosi Azure), Escada (Love), West (Brutal), St. Laurent (Grand Slang), Ninja (Tina and Ben, identified by Jay).
Stage graphics with outlined Rainer.
… plus on-screen graphics in loosely spaced caps, also from Rainer.
Poster. The secondary fonts are ITC Avant Garde Gothic and the similar Gilroy, which is HBO Max’s corporate typeface.
6 Comments on “Legendary reality competition show (HBO Max, 2020)”
See more of Legendary’s typography including animated bits in the official teaser video and the opening credits:
The unidentified type for “BALMAIN” is set in Monarch.
wisetype.nl/collections/wt-…
“NINJA” is set in Tina and Ben, by Erik Sachse of Napoleon Services. https://gumroad.com/napoleonservices#zaIc
Spot on! Thank you, Jay.
Design studio Sibling Rivalry is behind the graphics.
Thanks August, added!