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Melly’s Cookie Bar

Contributed by Florian Hardwig on Mar 31st, 2013. Artwork published in
circa 2012
.
    Melly’s Cookie Bar 1
    Source: www.flickr.com Photo: Florian Hardwig. License: All Rights Reserved.

    Melly’s Cookie Bar on Nieuwezijds Voorburgwal in Amsterdam offers home-baked cookies and gourmet coffee. The organic-looking typeface is Euphorigenic, a freebie from Ray Larabie (Typodermic, 1999) with descending capitals and an eccentric g. It reminds me a little of Phaeton. Euphorigenic is used both for the identity and signage as well as for the packaging of Melly’s Argentine-style products like alfajores and dulce de leche.

    Melly’s Cookie Bar 2
    Source: mellyscookiebar.nl Melly’s Cookie Bar. License: All Rights Reserved.
    Melly’s Cookie Bar 3
    Source: mellyscookiebar.nl Melly’s Cookie Bar. License: All Rights Reserved.
    Melly’s Cookie Bar 4
    Source: www.facebook.com License: All Rights Reserved.
    Melly’s Cookie Bar 5
    Source: www.facebook.com License: All Rights Reserved.
    Melly’s Cookie Bar 6
    Source: www.behance.net Fran Méndez. License: All Rights Reserved.
    Melly’s Cookie Bar 7
    Source: www.behance.net Fran Méndez. License: All Rights Reserved.
    Melly’s Cookie Bar 8
    Source: www.behance.net Fran Méndez. License: All Rights Reserved.
    Melly’s Cookie Bar 9
    Source: www.behance.net Fran Méndez. License: All Rights Reserved.

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    3 Comments on “Melly’s Cookie Bar”

    1. Stephen Coles says:
      Mar 31st, 2013 6:15 pm
      Ahh, thanks for posting this, Florian. I wondered about this type when we visited the shop last year. The font is kind of messy and unstable but it works for the dainty, rustic feel of the place, and the consistency of the branding makes it respectable. The cookies were good too.
    2. Florian Hardwig says:
      Apr 1st, 2013 8:11 am

      Agreed on all counts – another case that proves how much depends on the execution.

    3. Fran Mendez says:
      Oct 29th, 2015 2:36 pm

      Thanks for sharing this. I was browsing online and I just found it. I designed the packaging when I was working with Floor Wesseling in Amsterdam. He was the designer of the identity. Amazing cakes and alfajores by Guillermo.

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