van Wright is a young lifestyle brand for the modern family style. This is what the tag line says, anyway. The idea is to provide the whole family – from newborns to those with a beard and moustache – with collections of things, united with one universal concept, one concept at a time. van Wright has started with casual fashion, aka t-shirts, and there are now three collections of those. However this is just the beginning, as many more interesting things are planned and being worked on.