The Dog Wellness Centre
Contributed by STUDIO WORK on Feb 17th, 2021. Artwork published in
July 2018
.
Studio Work worked with The Dog Wellness Centre to develop an identity that showcases their unique and holistic approach to canine wellness and physiotherapy. We did this by combining print, digital, and signage with quirky heavy-hitting language, a vintage palette, and bespoke illustrations by Max Blackmore.
Commissioned illustrator: Max Blackmore. Signage: Made Visual. Signage photography: Stitch Productions. Collateral photography: Foliolio.
The main display font is Goiters. It’s supported by all-caps Hobeaux (a contemporary homage to Hobo) and Kaffeehaus (a reinterpretation of the classic Kaufmann, with rounded stroke endings).
