Pluto Half-Solid used for the brand name on a box of Borrometi coarse sea salt from Sicily, Italy. As Pluto is not available in digital form, the actual font in use is probably K22 Lucifer No.1, a freebie digitization of based on the Lettergraphics copy named Lucifer No.1 as shown in Homage to the Alphabets.
The website address at the bottom is set in Cooper Black while the words “sale marino” and “grosso” seem to utilize Helvetica Inserat or something similar. The remaining text seems to use slightly stretched Helvetica.