Source: smadani.comShaz Madani Studio. License: All Rights Reserved.
Typology is a Parisian skincare brand founded in 2019 with a mission to demystify skincare with simple, straight-talking transparency — represented both in the product’s language and packaging. Each formula is pared down to the most-essential, natural active ingredients, and similarly the branding is kept minimal to match the philosophy of the brand.
London-based Shaz Madani Studio designed the identity and led the creative direction. The logotype is set in Post Grotesk and the product details are set in Lettera.
Source: smadani.comShaz Madani Studio. License: All Rights Reserved.
Source: smadani.comShaz Madani Studio. License: All Rights Reserved.
Source: smadani.comShaz Madani Studio. License: All Rights Reserved.
Source: smadani.comShaz Madani Studio. License: All Rights Reserved.
Source: smadani.comShaz Madani Studio. License: All Rights Reserved.