Typology skincare identity
Contributed by Sharp Type on Jun 2nd, 2021. Artwork published in
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Typology is a Parisian skincare brand founded in 2019 with a mission to demystify skincare with simple, straight-talking transparency — represented both in the product’s language and packaging. Each formula is pared down to the most-essential, natural active ingredients, and similarly the branding is kept minimal to match the philosophy of the brand.
London-based Shaz Madani Studio designed the identity and led the creative direction. The logotype is set in Post Grotesk and the product details are set in Lettera.
