AUC Times, Feb. 2021, “A World Unplugged”
AUC Times is a student magazine published at the American University in Cairo. The latest issue, “A World Unplugged”, is a bilingual publication dealing with individual stories post-Covid-19 and the prospect of plugging/unplugging in both a literal and figurative sense.
We – 40MUSTAQEL – were commissioned to work on the editorial design. The font choices and their treatment were directed to reflect the issue’s theme; examining the correlation between isolation, mental health, tragedy and escapism in the digital age post COVID-19.
Designing the publication was inspired by the common theme of mankind versus technology and the ramifications of social media in a world plagued by a pandemic, with visuals of TV static, pixelated motifs and a visual narration of postmodern cyber culture.
