Wolt
Omnes is the corporate typeface of Wolt.
First launched in Helsinki, Finland in 2015, the food delivery startup expanded to 23 countries. At Darden Studio, we had internationally operating companies like Wolt in mind when we expanded the script range of our Omnes typeface. In addition to Omnes Pro with its support of Latin-based languages, there now is Omnes Arabic and Omnes Cyrillic. The latter is used for the Russian and Kazakh language versions of the Wolt website.
Wolt employs Omnes across its brand communication, from the website and advertising campaigns to the courier equipment. The rounded sans serif features in a wide variety of styles and weights. Wolt also plugs into another extension of the typeface: in 2018, the Omnes family was enlarged with three additional widths; SemiCondensed, Condensed, and Narrow. Some of these more economically spaced styles were embraced for punchy titles in poster ads and social media graph
Wolt brand campaign in Stockholm’s subway, 2019. Design by CC Projects.
Wolt poster campaign in Berlin, 2021. Design by Dojo.
Wolt poster campaign in Berlin, 2021. Design by Dojo.
Wolt poster campaign in Munich, 2021. Design by Dojo.
Omnes Cyrillic in use on the Kazakh-language version of the Wolt website. Kazakh is a Turkic language spoken in Central Asia. Several scripts are used for writing it, with Cyrillic being one of them.
Omnes Cyrillic in use on the Russian-language version of the Wolt website.
Omnes Cyrillic in use on the Russian-language version of the Wolt website.
Social media post in Finnish, using Omnes Condensed with the single-storey alternates for a and ä.
Wolt ad in Azerbaijani, using Omnes Bold.
The Wolt logo paired with “Partner” in all-caps Omnes, on the bag of a courier.
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The Wolt logo is custom drawn. It was originally developed by Teo Tuominen before 2015, with art direction by co-founder Mika Matikainen. On Behance, Teo shows images from the process. He mentions that the brief asked for “a script logo with a modular, industrial feel that should also work in an app icon.” The current logo is a revised version. The image below shows Teo’s design from February 2015: