Source: www.behance.netBruno Jara. License: All Rights Reserved.
Brand and logo design for the XXXVII Congreso Sopnia, the 37th congress of the Sociedad de Psiquiatría y Neurología de la Infancia y la Adolescencia (SOPNIA), an online symposium focusing on psychiatry and neurology for teens and kids. The overall strategy was to reflect a great energy and develop an appealing identity, without missing the seriousness of the scientific approach. For the logo, I made a common symbol based on the online connection between speakers and viewers. Jorge Cisterna’s Fibra One (Los Andes, 2018) is used throughout.