Purpur Relationships card game
From our interview with Polina Zagumenova, designer at Purpur, a brand for sex-positive products:
In our game about relationships people ask each other personal questions they find on the game’s cards — questions that you normally feel uncomfortable to simply start discussing out loud. I definitively realised that Transgender Grotesk would go well with this story when I read an interview with its author. As it turned out, the name was related to his psychological issues that were resolved during the work on the typeface — or even thanks to this work. And we also hope that our cards as well will help someone survive their emotionally challenging period.
Transgender Grotesk calmed graphics of illustrations, made it a bit less naïve. I fell in love with its lowercase glyphs, they are friendlier and gentler than uppercase. I also enjoyed the figures, though I didn’t use those for the game and decided to utilise an icon for indicating a marker for 2+ players.
Read the entire article on the type.today website.
Creative Director: Elena Zaharova
Brand Development: Anfisa Savchenko & Elena Zaharova
Graphic Design: Polina Zagumenova
Illustrations: Nastasiia Samokhina Photo: Lera BraunSet Design: Polina Zagumenova
