L’Insecte (2020) fashion film
L’Insecte is the title of the Autumn/Winter 2020 collection by fashion brand Pellicer. Its launch was accompanied by a film produced by Féminin Films, with creative direction from Gio Pellicer. Africa Pombo provided the graphic design and used Belle de Mai for the titles. It’s paired with what appears to be Neue Haas Grotesk Display.
Presented virtually at the beginning of August, Pellicer draws inspiration from the haunting anatomy of arthropods in what is his letter of introduction to the general public. Beetles, grasshoppers, ants… All of them inspire a proposal that, far from enjoying the explicit representation of invertebrates, uses them as an escape valve. The dark and sentimental universe presented by the Alicante-born instills a deep love for the rarity and the different.
Reinvented kimonos, “matador” pants and tight-fitting corsets make up a collection in which tradition and transgression go hand in hand. His ideal of beauty, accompanied by a forceful speech in favor of sustainability, crafts and social demand.
