“22 (Taylor’s Version)” lyric video
The opening lyric, “it feels like a perfect night”. Italic caps from Montserrat in both outline and filled paired with the script font Mr Sheffield.
Taylor Swift is re-recording and re-releasing her back catalogue, branding it “Taylor’s Version”. The iconic Red is no exception. The pop hit-single “22 (Taylor’s Version)” was released as part of Red (Taylor’s Version) on November 12, 2021, with this lyric video.
The graphic style of the video is consistent throughout: Lyrics typeset and animated on a light-pink background with confetti, cheesy aging effects of scratched/worn film-emulsion and caught hairs, and with a deckled frame.
Two fonts are used: One a geometric sans, Montserrat, mostly used in all-caps oblique; the other is the connected script Mr Sheffield – which has not yet featured on Fonts In Use – used in italic.
A variety of treatments are used. The frequent grow/bold/blur effect increases the grey-value of Mr Sheffield and squishes its smaller counters away. There are numerous other effects: combing, scroll/repeat, fade, blur, crop/repeat, wobble, and marquee.
Many lyrics are illustrated with little pencil sketches.
The sans topping and tailing, the script in the middle.
Mr Sheffield used on its own, with tracking that breaks the connections
A frame captured part way through the zoom and blur (compare with previous).
Sometimes the sans lowercase is used, but mostly not.
This is one of those effects where a cropped repeat is added below and removed from the top to give the illusion of movement without any part actually moving. This effect for 22 is used a lot in this video.
“OH YEAH” both scrolls in the foreground and zooms in the background.
The effects get slightly more drunken during the last part of the song, and the 22 wobbles.
