Brand identity for Rise, a digital wealth management company.
Tomato Grotesk was chosen by design studio Dá for the visual identity of Rise. This typeface has the appeal of the traditional corporate grotesque but also has the ultra-contemporary details like its geometric qualities and the flat bases in the j and t. The font is applied on the website, the application, and marketing materials for display purposes.
Rise gives individuals and corporate clients a highly scrutinized and carefully selected portfolio of dollar investments across multiple asset classes that protect and grow wealth at all times.