The Mellon Foundation
Halyard and Joane are the new brand typefaces of the Mellon Foundation.
The Mellon Foundation is the largest funder of the arts and humanities in the United States. In 2022, Pentagram’s Eddie Opara and team developed a new visual identity, anchored by a dynamic letter M. The symbol is paired with a wordmark based on Joane by W Type Foundry. Halyard by Darden Studio is the primary brand typeface.
While Joane serves for the logo as well as for larger headings, Halyard takes care of all other textual aspects of the brand. Used in two of its size-optimized subfamilies, Halyard Display and Halyard Text, the sans serif can be seen in use for wayfinding, in printed publications, and of course on the foundation’s website.
You can read more about the identity on Pentagram’s portfolio page.
Wayfinding panel featuring raised Halyard Display with custom matching pictograms
Wayfinding panel featuring raised Halyard Display with custom matching pictograms
Halyard Display and Halyard Text in use on the information-heavy Grants Database web page
Joane (headings) used together with Halyard Text (subtitle and text) and Halyard Display (key figures), on the page about the COVID-19 Response & Recovery initiative
Spread from a publication with an overview of the Mellon Foundation’s projects. Halyard Display Bold is used for the titles. The large numerals are from Joane.
The logo with M symbol and wordmark
