Kelly Sell branding
After moving across the country to settle in the beautiful Pacific Northwest, Kelly Sell saw an opportunity to build a new client base for his practice of acupuncture, eastern medicine, and mindful self-compassion with the mission to help people to feel better.
Independent designer Danielle Alling of Ritual Made developed a visual identity that roots Kelly and his practice into this new place, by making a subtle connection to the outdoors where he spends much of his free time. By disregarding trends and focusing on timeless elements, the brand makes an important connection to these age-old, time-tested practices.
Louize is used as the primary typeface for nearly all aspects of the brand, including headers, paragraphs, and buttons. It is paired with Adobe Jenson Pro which adds a classic, timeless feel to the navigation, subheaders, and eyebrow copy. The logotype is set in Civane with a modified K and Y, and the tagline in Aviano Sans. View the complete brand and website at www.kellysell.com.
Civane, the Beldas, Plathorn and the Avianos are probably the most interesting typefaces of Jeremy Dooley. I like to use the first three for organic designs and the Avianos often for futuristic designs.
The swashed “Y” is reminiscent of Jeremy’s Aviano Flare, the Mynaruses and some of his other typeface designs. It’s one of his favorite letterforms.
Of Jeremy’s narrow typefaces, Coegit is particularly noteworthy.