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Rico

Contributed by Álvaro Franca on Jul 13th, 2022. Artwork published in .
    Rico 1
    Source: www.rico.com.vc License: All Rights Reserved.

    Rico is a Brazilian investment platform and stock broker owned by São Paulo-based investment management company XP Inc. Established in 2011, Rico got acquired by XP in 2016 and got rebranded by Tátil Design in 2021.

    For the new look, Tátil used the Brazilian typeface Pacaembu from Naipe Foundry. Tátil contacted Naipe for a custom adjustments of Rico. With its alternate lowercase single-storey a set as the default, it is always easy to use Pacaembu correctly.

    Tátil states in their case study that “Rico is the brand responsible for recruiting people into the investment world; that‘s why we’ve developed a questioning identity, which simplifies, demystifies, generates empathy while never failing to build the credibility that the category requires.” In their images they highlight how Pacaembu was chosen because of its “large tittles, exagerated geometry, and round lower case a”.


    Creative director: Renan Benvenuti
    Designers: Camila Dias, Julia Custodio
    Icons: Issao Nakabachi
    Illustrations: Camila Dias, Estúdio Passeio
    Content: Gustavo Feyer, Lourenço Araújo
    Account executives: Karla Ribeiro, Vanessa Clark

    Rico 2
    Source: www.behance.net Tátil Design. License: All Rights Reserved.
    Rico 3
    Source: www.rico.com.vc License: All Rights Reserved.
    Rico 4
    Source: www.rico.com.vc License: All Rights Reserved.
    Rico 5
    Source: www.rico.com.vc License: All Rights Reserved.
    Rico 6
    Source: www.behance.net Tátil Design. License: All Rights Reserved.
    Rico 7
    Source: www.behance.net Tátil Design. License: All Rights Reserved.
    Rico 8
    Source: www.behance.net Tátil Design. License: All Rights Reserved.
    Rico 9
    Source: www.rico.com.vc License: All Rights Reserved.
    Rico 10
    Source: www.behance.net Tátil Design. License: All Rights Reserved.
    Rico 11
    Source: www.rico.com.vc License: All Rights Reserved.
    Rico 12
    Source: www.rico.com.vc License: All Rights Reserved.
    Rico 13
    Source: www.rico.com.vc License: All Rights Reserved.
    Rico 14
    Source: www.behance.net Tátil Design. License: All Rights Reserved.
    Rico 15
    Source: www.rico.com.vc License: All Rights Reserved.
    Rico 16
    Source: www.behance.net Tátil Design. License: All Rights Reserved.
    Rico 17
    Source: www.rico.com.vc License: All Rights Reserved.
    Rico 18
    Source: www.behance.net Tátil Design. License: All Rights Reserved.

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