Bash
Contributed by Maëlla Le Nestour on Jul 27th, 2022. Artwork published in
June 2022
.
Bash designs and renovates armchairs intended for theaters, cinemas, performance halls, etc. Bash’s new identity is built around a photographic campaign featuring various emblematic models, in places damaged by time. The visual identity is characterised by archetypal bright red color in reference to traditional theater seats. The logotype and typographic system play with arches and italics, reminiscent of the armchair’s shapes.
More information on the project: www.artel-studio.com/bash
