UNDESIGNED Studio visual identity
We are UNDESIGNED, a creative studio specialized in building immersive brand experiences for ambitious businesses.
After having working together since 2018 we decided to combine our skills and establish a new creative studio with a focus on high end design and development services at the intersection of branding, print and interactive design, and creative development. Additionally, it serves as a platform for all of our creative output. UNDESIGNED came into existence.
We created a flexible identity that acts as an umbrella for all our creative explorations we wish to pursue in the future.
For the typography, we used the yet unreleased Onsite Standard and Gestura Display, both by Sociotype, together with our own UTF UNDESIGNED (logotype) and UTF Blank.
The chosen types of paper are Colorplan Imperial Blue, Bright White, White Frost and Ebony (700g/m²) for the business cards, Colorplan Imperial Blue (135g/m²) for the envelopes, Gmund Lakepaper Extra Cream Pure (200g/m²) for the letterhead and notebooks, and
more Imperial Blue and Bright White for the compliment slip. Embossed on Kurz Luxor 429N, 302 and Light Line Laser. Printing and finishing by Butz & Bürker.
