A century’s worth of theatrical excellence has taken the stage at one of Geneva’s principal performing arts institutions. Now settled into a dazzling, purpose-built new home, La Comédie has an updated identity that matches its ambitions to shake up reality with surprising, thought-provoking productions for another 100 years.
The bright pink, which serves as a strong visual connector, and the typeface Right Grotesk,with vertically staggered letters, both express a sense of movement and mimic the architectural profile of the new building.