Feel Goods is a brand offering ”delicious drink mixes for an uplifted wellbeing”. The product range includes mixes for immunity and gut health, made from dried and powdered herbs and plants, without added sugar, dyes, or artificial ingredients.
The brand typeface is Factor A, which is used for most text on the packaging designs and the website, in Regular, Medium and Bold weights. The logo is based on Omnes, outlined and with an added rainbow-colored shadow. This combination is supplemented by a few other typefaces used for merchandise items.