Renowned gourmet chocolate brand Compartés Chocolates sought a new flagship site using Shopify that seamlessly blends ultra-bold design with a clean and conversion-focused eCommerce experience. Compartés has been recognized widely over the years by Vogue, Oprah and many more. It was important that the new eCommerce experience would also inform, inspire and most of all delight its loyal customer base.
Typography is modern and approachable with Avenir Next used throughout the brand identity. Inspired by classic geometric sans serifs and modernist style, it has carefully balanced proportions and kerning that allows for a comfortable reading experience at all sizes.