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The Pink Hermit

Contributed by Sean O'Connor on Feb 14th, 2023. Artwork published in .
The Pink Hermit 1
Source: www.mucca.com Mucca. License: All Rights Reserved.

An all-day café by Jean-Georges Vongerichten in Nashville’s Hermitage Hotel, The Pink Hermit offers a playful retro-modern vibe that complements the hotel’s classic elegance. Our branding takes inspiration from the past to build a connection with the historic hotel, while establishing an independent identity for the café.

We embraced the interior color palette and the quirky charm of the name, creating a bespoke script logotype that reveals a spiraling hermit crab shell. It’s joined by an elusive crab icon that adapts to its surroundings, finding a new home wherever it goes.

The rest of the typographic system is anchored by TT Chocolates, which lends a similar mid-century flare to that of the logotype, and Founders Grotesk Mono, which offers a nice juxtaposition of structure and legibility.

The Pink Hermit 2
Source: www.mucca.com Mucca. License: All Rights Reserved.
The Pink Hermit 3
Source: www.mucca.com Mucca. License: All Rights Reserved.
The Pink Hermit 4
Source: www.mucca.com Mucca. License: All Rights Reserved.
The Pink Hermit 5
Source: www.mucca.com Mucca. License: All Rights Reserved.
The Pink Hermit 6
Source: www.mucca.com Mucca. License: All Rights Reserved.
The Pink Hermit 7
Source: www.mucca.com Mucca. License: All Rights Reserved.

Typefaces

  • TT Chocolates
  • Founders Grotesk Mono

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