The founders of AplicAR are a group of university teachers who saw a lack of flexible, modern, and useful courses for the new generation of people in agro-businesses. Having this in mind, they approached us to create a fun and energetic identity that appeals to those who are young.
We went for an energetic and distinct color palette, avoiding greens or blues to keep a distance from traditional agro-businesses. The logo appeals to a younger audience. So do the small details like stamps and illustrations.