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AplicAR identity

Contributed by Casa Bele on Feb 13th, 2023. Artwork published in
circa 2022
.
AplicAR identity 1
Photo: Casa Bele. License: All Rights Reserved.

The founders of AplicAR are a group of university teachers who saw a lack of flexible, modern, and useful courses for the new generation of people in agro-businesses. Having this in mind, they approached us to create a fun and energetic identity that appeals to those who are young.​

We went for an energetic and distinct color palette, avoiding greens or blues to keep a distance from traditional agro-businesses. The logo appeals to a younger audience. So do the small details like stamps and illustrations.

AplicAR identity 2
Photo: Casa Bele. License: All Rights Reserved.
AplicAR identity 3
Photo: Casa Bele. License: All Rights Reserved.
AplicAR identity 4
Photo: Casa Bele. License: All Rights Reserved.
AplicAR identity 5
Source: www.aplicareducacion.com License: All Rights Reserved.
AplicAR identity 6
Source: www.aplicareducacion.com License: All Rights Reserved.
AplicAR identity 7
Source: www.aplicareducacion.com License: All Rights Reserved.

Typefaces

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  • Roboto
  • Rubik

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