Criocabin was established in 1984 as a manufacturer of cold storage units. The product range was expanded to include refrigerated counters in 2000, with the incorporation of creative companies. They have always pursued one single goal: to create exclusive products that are tailored to our customers’ needs. Uniqueness, creativity, style and production made in Italy are key points for Criocabin. Criocabin is a family business that is run directly by its founder, who is always present in the factory.
They design innovative ideas for furnishing points of sale. They analyse the market and their customers’ needs in depth, and then not only suggest finished products but come up with new display concepts, complete solutions responding to the demands of modern retail.
During a rebrand, Notorious used F37 Foundry’s F37 Neuro as the predominant typeface. F37 Neuro is accessible, characterful and contemporary – reassuringly Swiss, but with a hint of British eccentricity that sets it apart. Notorious comments:
When we were asked to deal with the restyling of the Criocabin brand identity, we did it starting from the company’s essential values.
It was important to preserve a certain cleanliness and minimalism but at the same time show a strong and unpredictable personality.
The inspiration from the Helvetica font, used up to that moment by Criocabin, and the personality given by its contrasts and curves, were the reasons that made us choose F37 Neuro.
A choice that after three years still proves to be right and consistent with Criocabin’s way and its desire to communicate.
