Tandem were brought on board to refresh the exhibition, by conceptualising new films and animations, family-friendly activities and reflections on the Saint Patrick’s Day celebrations.
Creating a sense of arrival with a new vibrant exhibition entrance, we reworked the narrative content to make it more cohesive, taking visitors on a journey through Saint Patrick’s early life and captivity in Ireland. Our approach breathes fresh life into the story of the slave who became a saint, author of the first written word in this country and now a cultural icon known the world over.
We used Enigma Text as the crisp, clean impression resembles a calligraphy based script. The exhibition uses Patrick’s own words, and these were highlighted in the italic version of the typeface. As the type designer stated: ‘Its sharp detailing imparts an assertive elegance.’ We wanted this for the tone of voice of the space.
We used accessible san-serif FS Me, developed in association with Mencap, for the more heavy body copy that sits beside the title and headlines.