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Made by the Bay campaign and merchandise

Contributed by Ben Zotto on May 24th, 2023. Artwork published in
circa 2021
.
Made by the Bay campaign and merchandise 1
Source: www.oaklandish.com License: All Rights Reserved.

Made by the Bay is a local civic pride campaign in the San Francisco Bay Area, run by nonprofit organization Tipping Point. Fog City Gothic (modeled after the 1940s/50s embossed street sign lettering used locally in San Francisco) was used for the wordmarks and other headlines in this campaign. The campaign ran across web, outdoor media (billboards, banners), merchandise, etc.

Made by the Bay campaign and merchandise 2
Photo: Ben Zotto. License: CC BY.
Made by the Bay campaign and merchandise 3
Source: www.oaklandish.com License: All Rights Reserved.
Made by the Bay campaign and merchandise 4
Source: www.oaklandish.com License: All Rights Reserved.

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  • Fog City Gothic

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