Engine Capital visual identity

Brand identity for a Engine Capital – a company from Sydney, Australia, that provides mortgage-backed commercial loans to SMEs & developers.

The main challenge was to have a strong representation among the competitors that could instantly draw attention to the dynamic of the business to the multiple possibilities to get the mortgages. The concept highlights the key advantages of the company: focusing on a fresh perspective in the field, where things are dynamic and swift and have fast approvals instantly. The symbol is clean, simple, and multidimensional and it highlights the main mission of “powered finance” and “accelerated lending”.

Niveau Grotesk is used for the all-lowercase wordmark, accopanying the custom E glyph. For all communication, IBM Plex Sans is the main typeface, used in various weights. On the website, selected headlines use IBM Plex Serif.