Dam Safety 2023
Contributed by Joe Benchimol on Jun 17th, 2023. Artwork published in
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Maystorm Studio was commissioned to develop a unique branding strategy for the 2023 Dam Safety Conference in Palm Springs. The project includes a full suite of digital media, event signage and print collateral, all unified under a color palette of cool blues and warm gradient tones that match the event’s location and the organization’s existing brand. We used Noka as the bold main font, softened by a cursive accent font, Palm Canyon Drive, for a touch of vintage charm. The palette is completed by Ridley Grotesk. The cohesive and distinctive visual identity accurately represents the conference theme and objectives.
