AMA soap bars
Contributed by Vinicius Theodoro on Jun 20th, 2023. Artwork published in
January 2022
.
Packaging
AMA is a Brazilian soap brand, producing soap and shampoo bars for children.
When crafting the logo, we picked PicNic, a typeface that conveys an organic character, while invoking the whimsical and captivating world of children. Every curve and contour was thoughtfully fashioned to embody this essence, establishing an instantaneous visual rapport with our intended audience.
