Can-Tini
From design studio Saint Urbain:
Can-Tini is a new ready-to-drink cocktail brand specializing in Espresso Martinis. With the iconic drink experiencing a massive revival, the folks at Can-Tini approached us with a clear goal: Capture the fun yet sophisticated feeling of ordering an Espresso Martini at a cool bar — and can it. Starting with our clients’ Wes Anderson meets 60s James Bond inspiration, we were tasked with creating a brand identity, packaging system, and animation style that felt retro, bold, fun, and timelessly stylish while appealing to a younger generation of sartorial drinkers.
Knowing we wanted to pursue a retro-futuristic direction, we started our research phase by doing a deep dive into late 60s and early 70s Italian magazine archives. We emerged full of valuable insights into the design language of the era and the casual-cool attitude of vintage drinking culture. Using our findings, we created a custom script logo that embodies Can-tini’s playful sophistication and developed a color palette, typographic system, and layout style that, while inspired by the era, was altogether modern and distinct. The logo became the focal point on the cans and boxes, while a repeating pattern added a whimsical touch, complementing the brand’s retro aesthetic.
Creative Director: Alex Ostroff
Creative Team: Véronique Lafortune, Agathe Morin
The Can-Tini wordmark is – probably – custom drawn. Among digitally available fonts, Jolly Roger, Casey, Pivo, VVDS Pacifica, Brewery Factory and Magnetic Script are in the same ballpark. The accompanying brand typefaces are Agrandir (Pangram Pangram) and Input Sans Condensed (DJR).
