The logo of Cox Lewis Hearing uses Object Sans by Pangram Pangram, whilst the rest of the identity flexes between Object and Argesta by Atipo.
None of us are getting any younger, but the negative perceptions around aging have led to a reactive approach to hearing health, resulting in an industry that has been slow to cater to the needs of a younger customer base. However, hearing loss is just the tip of the iceberg. The result can lead to isolation, depression, cognitive decline, and the loss of many of life’s joys. Cox Lewis aimed to change this by focusing on the concept of connection and promoting a sense-rich life by prioritising hearing health. They differentiated themselves from industry clichés and created a unique in-store experience that engaged the senses through tactile elements and aromas.
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