El Supremo rum
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El Supremo is a rum brand from Paraguay:
Don José Gaspar Rodríguez de Francia was a Paraguayan lawyer and politician influenced by the ideas of Enlightenment of Voltaire and Rousseau, and later, the French Revolution. Francia advocated for the full independence of Paraguay from the United Provinces of the Río de la Plata and the Empire of Brazil. His independent spirit is still venerated in Paraguay to this day, and it is for this reason we dedicate our Rum to him, named after his popular sobriquet “El Supremo”.
Among a combination of type and lettering, we spotted the use of Nautica for the pay off “From the Jungle of Paraguay”. The label text “Aged in oak” is set in Brothers and the lettering of “Rum” could by based on Rosella. The packaging by Oveja & Remi won a Master Medal on The Design & Packaging Masters 2018
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