Female health is underrepresented and underresearched – by using the power of hormonal science, inne is leading a new era of enriched understanding.
We helped inne express their purpose and position as a guide for women across life stages. To reflect this, we crafted a visual identity system based on the brand idea “connect with your inner rhythm” that balances scientific accuracy, bold simplicity and human warmth. Our typefaces GT America and Oceanic Text were chosen to express this balance and contrast.
The variable version of Grilli Type’s GT America with its precise, yet humanist features, space efficient construction and great readability make it an ideal functional typeface that works great for the text and information heavy communication inne does.
On the other hand we have Oceanic Text by Interval Type which is used for larger and more expressive brand touchpoints, it adds warmth and personality to the brand through its rounded, approachable character. Both typefaces share similar x-height, letter width and proportions, making it easy to pair them side by side, sometimes within a single sentence to highlight specific pieces of information.
