4 People Who Care vegan skin care products

Climbing instructor and sports masseur Benno Hinrichsmeyer searched for a long time for a natural care product for his hard-working hands. One without chemicals, palm oil, mineral oil and allergens. In the fall of 2019, he mixed beeswax, olive oil, St. John’s wort and aloe vera in his shared kitchen in Cologne. And so Daumenschmaus (German for “thumb feast”) was born – the first solid, vegan hand cream made from organic raw materials.

A few months later, he founded the cosmetics brand 4 People Who Care with his brother and two friends. 4 People Who Care is a name that holds both the founders and its customers accountable. Its mission is to develop sustainable products using only the most necessary and useful ingredients while protecting biological diversity on our doorstep. With every product sold, 4 People Who Care reinvests in the nature from which it sources its raw materials, through flowering meadow sponsorships, collaborations with organic farmers and by supporting biodiversity projects.

The Hamburg-based cosmetics company is currently preparing for internationalization – beginning with the renaming of its products so that they are understood globally. For example “Lip Balm” instead of “Lippenpflege Aufs Mäulchen”, “Solid Sunscreen” instead of “Feste Sonnencreme Naseweiß,” or “Face Oil” instead of “Gesichtsöl Goldgrübchen”. The packaging design of the product portfolio was also completely redeveloped in a harmonious and authentic way under the direction of Hamburg-based designer Kathrin Burschyk. The brand’s distinctive typeface is now Nice Headline from Fontwerk. On the website 4peoplewhocare.com, which has also been revamped, the product range can already be admired in the new design.

“We chose Nice because the typeface commands a great presence both at the POS and in the webstore … just the right warmth and emotionality.” Burschyk explains the choice of the typeface. “It also has beautiful numerals that are used prominently on the packs of the ranges.” For the small print, Sofia from Mostardesign is used. Marc Seipel, Key Account Manager and Product Developer at 4 People Who Care, adds: “We deliberately chose Nice Headline for the global design to showcase our brand message in a visible and modern way.” Co-founder Fritz Hinrichsmeyer admits on LinkedIn: “We worked on it for a really long time and turned a few loops. Now we’re done.” and asks: “Opinions on the Design?” Answer: 100 percent agreement in the comments.