Joggy formulates a dynamic range of plant-based energetics designed to provide steady energy throughout the day, maintain focus and find center during the stressful moments in between, and bring you a sense of calm right before bed.
The brand was founded by Ty Haney with Tiffany Wilkinson as in-house creative director. The visual identity was designed by Actual Sourceincluding letterings by Nejc Prah and type from Dinamo: Synt and Diatype Mono – plus a few snippets of Diatype. The wordmark was designed by Nolan Paparelli based on an early version of his typeface TWK Burns. All packaging sourcing and testing by the Joggy team.