Abus de Pouvoir campaign and brochure

Viol-Secour is a feminist association founded in Geneva, Switzerland, in 1985. Its purpose is to fight sexual violence against female, trans, non-binary and intersexual humans. They offer help to victims, for example in the form of psycho-social assistance and art therapy that is free of charge. On the other hand they work in prevention, organizing interventions in institutions, preparing modules of education and conceiving campaigns to raise public awareness.

Abus de Pouvoir (“Abuse of Power”) is an example for such a campaign. Its focus lies on sexual abuse committed by professionals in the health sector. The campaign was translated into three communication media conceived by Mélanie Glayre and designed by Vanessa Cojocaru who joined in 2021 under the label Norma in Fribourg, Switzerland. In this post you see the small-size foldout Petit guide pratique (“Little practical guide”), the 60-page brochure in A5 format, and Instagram tiles. What defines the visual identity of the campaign are three carefully chosen and recognizable tones of green, red, and purple – and the display typeface: Signal Compressed by Production Type.

Published in 2018, Signal Compressed was designed by Emmanuel Besse and draws its inspiration from urban road lettering in France. It was the first style of what today constitutes the Signal Collection: in 2019 it was extended with Signal and in 2020 with Signal Mono. While Signal Compressed is a single child, the other two branches are in fact families with eight styles including Cyrillics.

The second font in this project is the sans-serif Inter by Rasmus Andersson. It was used to set the texts for continuous reading.