Floréal Belleville 5 YRS identity
In October 2023, the Floréal Belleville celebrated its fifth anniversary. The Floréal is a Parisian venue housing a bar/restaurant as well as a space dedicated to art and culture. Located in a former bakery, it is committed to sharing and promoting emerging creativity.
The restaurant changes its menu according to the suggestions of young chefs, and the cultural space regularly hosts new exhibitions and other events to promote young artists in a variety of disciplines. To celebrate their birthday, they organized a whole month of events: collaboration with chefs, residencies, parties…
They commissioned the French graphic designer Louna Humbert to design this mini-identity. She used Dina Chaumont Display in combination with Utopia to create the artworks. The mono is the Floréal’s standard typeface Founders Grotesk Mono. Louna created a poster, a flyer, the menus, the window signage, the social media posts and a limited edition T-shirt. Happy birthday Floréal!
