Hay’s Five Fruit ad
Contributed by Stephen Coles on Oct 13th, 2018. Artwork published in
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Source: archive.org Detail of ad in Boston Pops Orchestra concert program, 1925. License: All Rights Reserved.
This fruit sauce brand goes back to the 19th century. Five Fruit bottle labels from the early 1900s (see photo of trade sign) had blackletter logo that was emulated with a modified Bradley – or lettering inspired by the typeface – for this 1925 advertisement.

Source: archive.org License: All Rights Reserved.
Typefaces
Formats
- Advertising (1408)
Topics
- Food/Beverage (1961)
Designers/Agencies
- unknown (2165)
Tagged with
- type emulating lettering (19)
- modified typeface (1147)
- left-and-right-aligned text (140)
- uncertain typeface ID (160)
- lettering derived from typeface (483)
Artwork location
- United States (6392)