AdHoc identity and website
Contributed by Benoît Bodhuin on Nov 24th, 2023. Artwork published in
.
Rebrand of AdHoc, the iconic Brooklyn-based concert promoter and publication, to coincide with the launch of AdHoc Projects, their new creative arm.
Design by Studio Elana Schlenker, the logo is a customization of the Pimpit typeface by Benoît Bodhuin, which they adapted in collaboration with Polytype, who also worked with them to create smushed and condensed versions of the mark as well as a simple monogram.
The other fonts used in the identity are Dinamo’s ABC Diatype Semi-Mono and BoulevardLAB’s Office Times Mono Sharp.
Custom lettering: Polytype
Illustration: Kyle Platts
Web development: Maria Adelaide
Logo animation: Marinus Klinksik
