Help Scout brand refresh
Help Scout is a shared inbox solution and support platform used by customer-centric organizations around the world. Help Scout’s creative director, Matt Plays, led the development of Help Scout’s new visual identity, alongside an in-house brand evolution crew that spanned brand and product design teams. The rebrand signifies a shift into a more confident and product-led chapter for the company, which is reflected in the expressive type system and product-centric visuals used throughout the new website.
Help Scout’s VP of Brand, Kristen Bryant Smith, said of the rebrand, “We wanted our brand to reflect the simplicity and power of our product while emphasizing our belief that human interaction is at the core of strong customer experiences. We also needed to be bolder and more opinionated in order to stand out in a competitive market.”
Kristen goes on to say “Bold typography brings our messaging to life and compounds the impact of our visuals. Our type stack now includes expressive headlines and specialized faces for display, blockquotes, and more. This adds emphasis to the copy, making it easier — and more important — to make a statement.” Help Scout uses Garnett Bold as their primary headline font, GT America for an ultra-readable body text, FK Screamer for a display face, Victor Serif for an editorial flourish in sub-headlines, vanity metrics, and block quotes, and Space Mono for overlines, details, and annotations.
