Park Road
Park Road will stand as a symbol of architectural excellence, a vision realized by Capital Developments and Diamond Schmitt. The building is a contemporary reinterpretation of flatiron architectural design and its location at the intersection of Yorkville and Rosedale achieves a harmonious balance between city and park living.
Vanderbrand developed an immersive experience punctuated by a refined brand narrative. The cross-platform campaign highlights Park Road as a residence of distinction with timeless architecture and forward-thinking design, while emphasizing the premium amenities within the sought-after location of Yorkville. Every touchpoint is carefully curated to reflect the inherent quality of the residence, seamlessly incorporating both classic and contemporary brand applications.
The logo is set in ABC Arizona Flare, while supporting typography is set in ABC Social.
