Furever
Description of the project by Estúdio Mira:
Furever Bath & Care was born out of a deep love for our furry friends, driven by the belief that they deserve the best treatment. Natural and vegan products are used to ensure that our companions receive unique care, just like the unconditional love we get from them every day.
The visual identity we’ve crafted for Furever brings an elegant yet friendly aesthetic, with simple and playful illustrations. The logo and typography complement each other by bringing the sophistication of a cosmetics brand while still keeping the comfort that a pet brand should embody.
The line quality in the illustrations is an interesting match with Tenez. The creamy texture of Tenez’s drop terminals, the sticky structure going from straight to round elevates the communication of a cosmetic brand. Even for dogs! The logo is set in Tenez, with a modified letter v.
Libertad, a delicate humanist sans from TipoType, complements the packaging and information nicely with legible and clear shapes.
