Super Camera
Super Camera is a photography laboratory that specializes in analog processes. The lab is located in Belo Horizonte, Brazil, and has a physical store in Mercado Novo since 2019. In 2021, the brand decided to redesign the packaging for this series, including the box and film reel stickers.
The brand values the graphic history of analog photography both in its products and in its communication. It also values a production 100% based on the Mercado Novo graphic park. These two choices directly impacted the materials, printing processes, and visual resources used to make the packages.
The package layout was created using Champion Gothic for titles and GT Pressura Mono for the meta-information on the box to facilitate reading the film’s information and give the final product a vintage aesthetic. At the same time, the name Superfilme covering one of the faces of the box caused a visual grouping between the packages when gathered side by side. This package won Bronze at the Latin American Design Awards in 2023.
2 Comments on “Super Camera”
Very cool, love this design!
Sensacional, Lucas!